Found this retailer and am giving them a try. They have a promotion right now if you register and buy anything they'll throw in an extra 5 pack. The 5 pack looks descent, la palina, don pepin, perdomo, Nat Sherman, and Room 101.
Prices on Iconic brand seem real competitive but not necessarily other brands.
I got a shipping confirmation within 10 minutes of placing my order, it arrived today in good shape. The 5'er thrown in was not the same as what was pictured, but other than the JM's they seem like reasonable enough cigars. Not bad for $25 total, but their prices on pretty much everything but the Iconic's seem high, including their shipping charge of $9 for a 4 pack. If I get hooked on the Iconic I'll be back, otherwise probably not.