For the most part Gurkha thinks more highly of themselves than deos the general cigar smoking public. Now there are plenty of people who enjoy Gurkhas and generally have good luck with them. I will say that there is one cigar I do like and that is the 15 year reserve. Have enjoyed them and for the most part had good success with them.
Gurkha, or at least they believe they do, market a premium cigar. They want you to think you are getting their great cigar at a great price. Also if you repeat it often enough people will begin to believe that it is true.